Tech Synergy Trade House

A Market Access Platform for Technology Companies

Together, we are opening new market opportunities for Ukrainian technology businesses — both domestically and internationally.

About the Project

Tech Synergy Trade House is a joint Trade House established by the Tech Synergy Alliance of Technology Clusters and Communities, which brings together more than 20 technology clusters and communities across Ukraine. The idea emerged during a strategic session of the clusters in December 2025, where we identified the common needs of cluster member companies and asked a simple question: What can we, as technology clusters and communities, do better together than individually?

The answer is collective, professional access to markets. The Trade House transforms fragmented and often unstructured efforts by technology companies to find customers into a systematic, standardized, and results-oriented process.

The Problem We Address

Ukrainian technology companies have strong expertise but limited access to markets. Participation in exhibitions, business missions, and conferences often takes place without sufficient preparation or clear positioning, resulting in limited impact. There is currently a lack of sustainable services that systematically support companies in entering new markets.

Tech Synergy Trade House addresses this gap by providing an ongoing collective service rather than a one-off initiative.

Two Key Services

The project will develop and pilot two standardized end-to-end service packages.

Domestic Client Acquisition Service — focused on acquiring clients in the Ukrainian domestic market. The primary focus is on selling IT solutions to companies in the real economy undergoing digital transformation.

Export Market Access Service — focused on entering international markets and integrating into global supply chains, including through participation in major international exhibitions such as ReBuild Ukraine.

How It Works

Both services are built around an end-to-end methodology — a comprehensive process designed to convert contacts into contracts:

1. Selection and preparation — we select companies and prepare them for B2B meetings.
2. Structured matchmaking — we organize targeted meetings with selected partners and potential clients.
3. Post-engagement support — follow-up, results analysis, and support throughout the negotiation process.

Value Proposition

For technology companies (MSMEs):

• Access to the Trade House's client network and digital infrastructure — connecting more than 300 companies.
• Professional B2B preparation and structured matchmaking based on a unified quality standard.
• At least 100 B2B meetings aimed at converting contacts into negotiations and new contracts.
• BizDev Club — a community for sharing experience and generating new leads.

For partner clusters:

• A new service area — a ready-to-use methodology and Standard Operating Procedures (SOPs) for delivering services to member companies.
• Training and certification of experts who will serve as access points for the services.
• A shared brand and stronger collective impact through the Alliance and a unified service ecosystem of business association, alliance, network, and coalition platforms (PAMC).
• Regional studios enabling high-quality hybrid events in each region.

Infrastructure and Sustainability

To ensure that the Trade House continues operating beyond the project period, we are developing:

• Digital infrastructure — a web platform serving as a single access point, along with a public calendar of business events.
• A regional network comprising 15 audiovisual equipment sets, enabling companies from any city to participate in Trade House activities.
• A community — the BizDev Club, facilitating continuous knowledge and experience exchange among 300+ companies.

Key Events

• 12–13 November 2026 — business mission to ReBuild Ukraine 2026 in Warsaw.
• January 2027 — Tech Synergy meeting in Kyiv: presentation of best practices to other business associations as part of the All-Ukrainian Forum of Digitalization Leaders.

The project is implemented by the Tech Synergy Alliance of Technology Clusters and Communities. The project coordinator is Kharkiv IT Cluster.

Project partners: IT Association Vinnytsia, IT Cluster Ivano-Frankivsk, IT Cluster Khmelnytsky, Rivne IT Cluster, Cherkasy IT Cluster, IT Cluster Transcarpathia, Chernivtsi IT Cluster.

Associated project partners: Konotop IT Cluster, IT Dnipro Community, Kyiv IT Cluster, GovTech Alliance of Ukraine, Ternopil IT Cluster, MRPL IT Cluster, Odesa IT Family.

Project duration: July 2026 – February 2027.

The “Tech Synergy Trade House: A Market Access Platform for Technology Companies” project is implemented by the Kharkiv Information Technology Cluster NGO, on behalf of the Tech Synergy Alliance of Technology Clusters and Communities, with the support of UNDP in Ukraine under the project “Strengthening Member Business Associations of Micro, Small and Medium Enterprises in Ukraine,” implemented in cooperation with the Ministry of Economy and Environment of Ukraine with the support of Switzerland.

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